IPL 2021: DHL Express joins Mumbai Indians to become their official principal sponsor.
DHL Express joins Mumbai Indians: The most successful franchise in the history of IPL, Mumbai Indians on Monday announced its partnership with DHL Express. The company has embarked its first-ever cricket sponsorship deal with Mumbai Indians. The international company will be the principal sponsor of the franchise along with the official logistics partner.
With the partnership with DHL Express, Mumbai Indians have four international brands on board for the coming edition of the Indian Premier League. Apart from DHL Express, Samsung, hospitality firm Marriott International and Mondelez India owned chocolate brand Cadbury are the other three on the list.
“Globally, DHL supports some of the world’s largest and most popular sports formats – from football to rugby, Formula One and even e-sports. Today marks our foray into another crowd favorite: T20 Cricket,” said RS Subramanian, Senior VP and MD, DHL Express India.
Mumbai Indians will be seen featuring the logo of DHL Express at the back of the jersey. Earlier, Colors TV occupied the position.
According to the sources having tons of experience in sponsorships, DHL Express will play around eight to ten Crores Indian Rupees for the sponsorship.
Despite the global shutdown of sports and apprehension regarding the investments, Mumbai Indians stormed into the 13th season of the Indian Premier League with the addition of four new brands – Marriott Bonvoy, Colgate, Cadbury Dairy Milk and William Lawson’s, for multi-year deals.
Last year, the five-times champions got Samsung as the lead sponsor of the franchise with a deal worth INR 75 Crores.
Mumbai Indians also become the first-ever IPL franchise to cross the 100 Crores revenue mark by sponsorships.
With the consistent success under the captaincy of Rohit Sharma, Mumbai Indians have flourished many folds. They have seen a surge in their brand value. At current, their brand value is evaluated USD 70.3 million.
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